Feelin’ Zesty Graphic T-Shirt

The objective was to design a vintage inspired graphic t-shirt that playfully characterizes and showcases the new Margarita and Spiked Lemonade as the ‘perfect pair’ for summer. The client wanted the design to be “fun, nostalgic, fresh, and effortlessly cool embodying Franzia’s signature charm”. This shirt is currently sold on Franzia’s website under their Merch. This was super fun to illustrate and play with different typefaces!

You can buy this T-shirt on the Franzia website here:
https://shop.franzia.com/product/jerzees-ultimatetm-unisex-ring-spun-t-shirt-FWB0023?cid=MQ==